This is a pre-recorded interview with WIFA Member, Michelle Blakely by Two Fit Crazies and a Microphone. WIFA was supported by Two Fit Crazies in interviewing the Accelerate presenters amidst COVID-19.

Michelle is the owner of See Jake and Jane Train she helps powerful fitness professionals become brilliant business people. On this episode Michelle speaks about branding. Michelle highlights the importance of quieting the noise and finding what is really important to you as a leader and then making sure the messages you are sending out match that. She says if we do not take the time to really think about our messaging we are already starting out on the wrong foot. What is it that you want to do and what do you want to solve for your clients? Michelle shares some tips and tricks on how to find what you are actually solving for.

You can connect with Michelle at

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