The Women in Fitness Association is a global organization. We are always looking to add to our ambassador team. No matter where you are in the world, WIFA has a place for you. If you are interested in being considered for the ambassador role, apply here!
Lori PattersonUS Midwest
One of the fitness industry’s leading experts on entrepreneurship, Lori Patterson has built her career on creating and implementing group training programs throughout the US. After serving in the US Army and 36 years in the fitness industry, she still runs and operates a fitness business. Lori is the CEO of Victelib and creator of the Boot Camp Challenge®.
US West Coast
Marisa HoffUS West Coast
Named one of IHRSA’s Women Who Inspire in 2019, Marisa Hoff is the Director of Operations at Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Marisa’s current focus is working with fitness professional and their businesses to achieve growth and continued success. For nearly ten years, Marisa was the General Manager at Stevenson Fitness, a full-service 7500 square foot boutique health club in Southern California. Marisa oversaw all club operations and worked to build a membership of over 2000 members with an NPS (net promoter score) consistently in the 90s, retention rates over 70 percent, high active user rates, and a booming group exercise program. Both the personal and small group training departments thrived under her leadership. Marisa holds a master’s degree in education and is an international presenter at fitness conferences, including IHRSA, The Retention Convention Beijing, Club Industry and IDEA.
US College and University
Akaylah JaekeUS College and University
Akaylah Jaeke is a faculty member at Madison College in the Fitness, Recreation and Wellness programs. She is an ACE Subject Matter Expert and holds all four ACE certifications including: Medical Exercise Specialist, Personal Training, Health Coaching, and Group Fitness. She holds a BS in Exercise Physiology and a MA in Health and Human Performance. She also serves as the College and University Ambassador for The Women in Fitness Association. She enjoys teaching future leaders in the field and is passionate about the student college experience.
US East Coast
Ashley CarterUS East Coast
My background is in Public Health, and because I have an interest in Health and Wellness, I went on to get certified in Health Coaching and Personal Training. For the last three years, I have gained experience in managing sites with 1000+ users, fitness and wellness program development, implementation and oversight.
Kelly ThorneEast Canada
Kelly found her passion early on in her fitness career as a Personal Trainer. Over the past 17 years her commitment to helping others achieve their goals evolved from clients to leaders in the Fitness Industry. As the VP of Studio Fitness at Movati Athletic, Kelly is responsible for the strategic growth, innovation and leadership development of the Personal Training, Small Group Training and Group Fitness departments across all 17 locations. Kelly is passionate about the development of female leaders in the fitness industry and can be found sharing her knowledge and experience at fitness conferences across Canada as a keynote speaker.
Lisa GreenbaumEast Canada
E-RYT 500, C-IAYT Yoga Therapist & Author. Lisa has a strong passion for fitness, yoga and movement. She is the founder of Sangha Wellness Retreats, empowering her students through the practice of yoga and community. 2018 Canadian Presenter of the Year for canfitpro and Optimyz Magazine’s top 100 Health and Fitness Influencers in Canada 2017-2020, Lisa has been teaching since 2001.
Connie BeaulieuEast Canada
Connie has dedicated her life to leading others toward living a healthy, active lifestyle. Since the year 2000, Connie has influenced thousands of lives through her personal training, coaching and fitness education career. Connie owns and operates C.U.Fit Personal Training in Ottawa, ON, and instructs and certifies personal training candidates through canfitpro (all under Corp: The Fitness Station (Ottawa) Ltd.). She has taught Fitness and Wellness for the Police Foundations Program and the Canadian Armed Forces at Algonquin College and is a Certified Strength and Conditioning Specialist, with one of the top certifying bodies in the world, The National Strength and Conditioning Association (NSCA). Most recently, Connie founded ACTIVATE, a series of inspiring events that unite Fitness Professionals and Enthusiasts for a day of education, connection and motivation.
Tamera RudeWest Canada
Tamera is the Director of Impact & Operations for XTHERAPY Athletics, a rapidly growing, multi modality boutique studio in the heart of DT Edmonton. Heading a diverse team of fitness professionals, Tamera leads with her passion for great workplace culture and high service standards. Tamera’s relentless commitment to the success of herself and her teams, has resulted in award winning performances, speaking opportunities, mentorship, & business performance turnarounds makes her extremely impactful to any team she is a part of.
Jomana ElwenniWest Canada
Jomana is the Director of Human Resources for Orangetheory Fitness Canada. Championing national leadership and management of full range of HR functions for over 100 locations across multiple groups (Franchises, corporate, and headquarters). She is an innovative HR leader focused on developing and promoting engaged cultures and cultivating teams of natural brand champions. A strategic change-agent HR Professional with progressive Canadian and US experience in demanding, national environments with extensive history supporting organizations experiencing rapid growth and major restructuring. A sought-after HR trailblazer, Jomana is a HR mentor, speaker, and award winning professional. Jomana is the 2018 Rising Star Award recipient from the Chartered HR Professionals Association and named one of Canada’s most promising young HR leaders in 2019.
Australian FitTech Entrepreneur, founder of Morfus, Subaclass & innovative software products; that enhance the process how humans connect with technology to be able to create more sustainable jobs in the fitness industry. Deborah spearheaded Zumba Fitness & Piloxing as a leading distributor & marketer spawning tens of thousands of jobs in the region and increasing memberships in all major big box gyms. Australian Global Ambassador for the Women in Fitness Association. Based in Sydney,Australia. Born in Venezuela, Adventurous mother of 3.
Mel Tempest is a fitness business innovator like no other. In addition to being a national and internationally demanded speaker and presenter, Mel is also a fitness business coach; founder of the Gym Owners’ Fitness Business Network and Podcast; facilitator and owner of the Ignite Fitness Business events in Australasia; and one of Australia’s most innovative and long-standing gym operators.
Fiona Kriaris is the Health and Wellness Product Manager for YMCA Victoria based in Melbourne, Australia. In the past decade she has had exposure to various aspects of the business which includes being a fitness professional, leader in staff development and culture, facility management, business tendering, and product development. With a dedicated focus on holistic wellbeing her studies extend internationally from UCLA at the Mindful Awareness Research Centre, being the first Australian with this global accreditation. Her most recent role as an Implementation Leader for the Victorian Government initiative ‘Change our Game’ is to bring equality and inclusivity to females in sport, active recreation and leadership roles, ensuring there is cultural and social change.
Leisl is the Group Exercise Manager of 3 new Virgin Active clubs in Sydney. She manages a timetable of over 400 classes a week, with a team of over 70 highly skilled GEX Coaches. With close to 20 years experience in the fitness industry, Leisl is respected as a motivational leader, a regular industry writer, a popular GEX Coach and a former recipient of the coveted Virgin Active Star Award.
New Zealand Ambassadors
Nikki WilliamsNew Zealand
I have worked around the world in the fitness industry for 30+ years as a group exercise instructor, personal training, studio coordinator and small business owner. A military husband meant there as been a lot of moving, rebuilding and reinventing my skills & offering in the exercise market in my new area. We landed in NZ in 2007 and since then, I have contracted to many NZ facilities and had fun creating a large exercise network, including being NZ Distributor for Power Music and NZ Personal Training Council Ambassador for Auckland. I started in my Auckland based role as Business Development Manager with ExerciseNZ in October 2018.
Jennifer Halsall-de WitNetherlands
I am an international expert in Fitness, Personal Training and Member Retention. Currently I am the International Manager for Member Retention and Engagement for Basic-Fit. Over the past 18 years I have been at the heart and helm of the Fitness Department for 4 of the biggest gym chains in the world. I bring a diverse and dynamic skill-set to my roles in Personal Training Operations, Fitness & Group Exercise Programming, Product Development, Training & Development and Customer Experience. In my heart, I am a Personal Trainer and Coach – I have had the honour of being a part of the fitness journey for hundreds of thousands of people. My vision is to make the expertise of a highly qualified personal trainer accessible to everyone and to get people moving & on their Journey H.O.M.E H➡️Health & Happiness O➡️Opportunities & Ownership M➡️ Movement & Mightiness E ➡️ Energy & Evolution
Tracy Minnoch-Nuku has lived in South East Asia for 17 years and is currently living in Kuala Lumpur, Malaysia. With a background in group fitness team and program development, Tracy was instrumental in the roll out of Les Mills classes across Asia. Working for Fitness First Asia and Les Mills International, developing trainers and business processes to support licensees, the key learning has been “think globally, act locally”. In 2016, Tracy left Les Mills to co-found FIRE Fitness, a chain of boutique fitness clubs in Malaysia. Tracy has spent the past 12 months consulting for a new Asia Based fitness APP called FIO and will continue to work on digital programming for FIO and FIRE. So much of Tracy’s learning and growth in the past 18 months has been the ability to connect with incredible women in fitness through WIFA.